LO3 Risk Assessment and recce

LO3 Updated budget

Adobe Creative Cloud: £548.78/yr
Freelance Designer: £32.69/week for 3 weeks: £98.07
48 Sheet Billboard: £157. For a total of 30 billboards: £4710
6 sheet posters: £28. For 100 posters: £1421
In house printing costs: £19.95 each, total £1995 for 100 posters.
Advertising areas: city central £5,000-£10,000 per month, suburbs or outside central areas £1,000-£3,000
Total budget: £6777.85

LO5 Print based advertising final product

LO4 conceptual design pitch

LO4 Feedback from pitch

Notes
If going for the house style of minimalism and simplicity make sure to create a strong brand identity if competing with companies like Apple.
Budgeting needs to be a more detailed break down of the different costs so that clients can see where the money is going. (timescales). Also hiring an in house production service may be cheaper than going to an external source. How much it is to advertise in an area, higher population areas cost more than low population areas.


Written up

  The smartphone industry at present is very competitive so creating a strong and unique brand identity is as important as the product itself. With competitors like apple using the minimalistic design idea, being creative and unique has never been so important.
  The budget for the account needs to be broken down so that the client can understand where the money is being spent. This budget needs a timescale that can show the project through, from start to finish. To reduce costs of in house printing could be hired as using external sources often cost a great deal more. The advertising of this product will need to be located in high density areas as said in our campaign schedule so for this information on the highest density areas is need so that making a informed and logical decision o advertise is made. This will also help with budget planning as we can then produce a plan to the client of how much it will cost and why this is the case.

LO2 Legal and Ethical

Legal
The Legal issues regarding the advertising will be in abundance as there are a large veriety of legal charges that can be made against advertising. One of the more major charges is the copyright infringement, this is if for some reason our advertisement was a recycled version of another advertising IP. Another legal claim could be defamation, this is when another partys reputation is affected by the advert and for some reason they suffer a loss for it. Similarly to this the same party could also sue for damages in the case that they lose a sum of money over it, for instance if a company was defamed and they lost sales due to it.

Ethical

The ethcial issues regarding advertising are most commonly related to discrimination of some sort. A lot of the time it tends to be sexism or racism. Another ethical issues is offensive content which could affect the audience. These ethical issues are extremely important to avoid as if they offend somebody that person may take legal action.

Regulatory Bodies
The regulatory body that control the advertising industry is the ASA (Advertising Standards Authority). The cap code is what regulates the adverts. The specific cap code that relates to our work is the cap code that controls non-broadcast media.  The sections that relate are the harm and offense, privacy, alcohol, tobacco and misleading advertisement.

LO2 Proposal

Proposal for the 4GT Advertising campaign

Identification of Product:

We have been tasked to plan and produce a print based advertising campaign for a new smartphone by a company named 4GT. We need to make our campaign appeal to a wide audience and make sure it stands out against the competition with other smartphone campaigns.

Aims and objectives:

We aim to try to make 4GT’s smartphone stand out as much as possible by producing a campaign that focuses on the simplicity of the smartphone.

Target Audience:

For our target audience we wish to appeal to as many people as possible. We wish to appeal to both Male and Female consumers aged 13 - 50 who are in the social grades of A,B and C1. We expect our audience to have enough disposable income to warrant the purchase of a smartphone.

Campaign Message:

In our campaign we wish to stick to a very minimalistic house style in order to portray the idea of simplicity. We feel that a lot of mobile phone companies focus on high energy advertising campaigns that promote phones that are filled to the brim with features, gimmicks and apps that the user may not actually use. We would like to contrast this with a campaign that focuses on a more relaxed aesthetic which focuses on the basic uses of smart phones.