Legal
The Legal issues regarding the advertising will be in abundance as there are a large veriety of legal charges that can be made against advertising. One of the more major charges is the copyright infringement, this is if for some reason our advertisement was a recycled version of another advertising IP. Another legal claim could be defamation, this is when another partys reputation is affected by the advert and for some reason they suffer a loss for it. Similarly to this the same party could also sue for damages in the case that they lose a sum of money over it, for instance if a company was defamed and they lost sales due to it.
Ethical
The ethcial issues regarding advertising are most commonly related to discrimination of some sort. A lot of the time it tends to be sexism or racism. Another ethical issues is offensive content which could affect the audience. These ethical issues are extremely important to avoid as if they offend somebody that person may take legal action.
Regulatory Bodies
The regulatory body that control the advertising industry is the ASA (Advertising Standards Authority). The cap code is what regulates the adverts. The specific cap code that relates to our work is the cap code that controls non-broadcast media. The sections that relate are the harm and offense, privacy, alcohol, tobacco and misleading advertisement.
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