Notes
If going for the house style of minimalism and simplicity make sure to create a strong brand identity if competing with companies like Apple.
Budgeting needs to be a more detailed break down of the different costs so that clients can see where the money is going. (timescales). Also hiring an in house production service may be cheaper than going to an external source. How much it is to advertise in an area, higher population areas cost more than low population areas.
Written up
The smartphone industry at present is very competitive so creating a strong and unique brand identity is as important as the product itself. With competitors like apple using the minimalistic design idea, being creative and unique has never been so important.
The budget for the account needs to be broken down so that the client can understand where the money is being spent. This budget needs a timescale that can show the project through, from start to finish. To reduce costs of in house printing could be hired as using external sources often cost a great deal more. The advertising of this product will need to be located in high density areas as said in our campaign schedule so for this information on the highest density areas is need so that making a informed and logical decision o advertise is made. This will also help with budget planning as we can then produce a plan to the client of how much it will cost and why this is the case.
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