LO2 Proposal

Proposal for the 4GT Advertising campaign

Identification of Product:

We have been tasked to plan and produce a print based advertising campaign for a new smartphone by a company named 4GT. We need to make our campaign appeal to a wide audience and make sure it stands out against the competition with other smartphone campaigns.

Aims and objectives:

We aim to try to make 4GT’s smartphone stand out as much as possible by producing a campaign that focuses on the simplicity of the smartphone.

Target Audience:

For our target audience we wish to appeal to as many people as possible. We wish to appeal to both Male and Female consumers aged 13 - 50 who are in the social grades of A,B and C1. We expect our audience to have enough disposable income to warrant the purchase of a smartphone.

Campaign Message:

In our campaign we wish to stick to a very minimalistic house style in order to portray the idea of simplicity. We feel that a lot of mobile phone companies focus on high energy advertising campaigns that promote phones that are filled to the brim with features, gimmicks and apps that the user may not actually use. We would like to contrast this with a campaign that focuses on a more relaxed aesthetic which focuses on the basic uses of smart phones.