LO2 Campaign Schedule

Campaign Schedule

The advertising campaign would run through the months of winter as this will collide with yearly events such as christmas and new years. Both of these events inspire a surge of spending and retail sales over the holiday spike. Last year the average spending for the holiday period in Great Britain was £12.6 million which is an increase of 1.678% over the last year. This increase of spending will help our smartphones sell.

Location

We will launch our campaign throughout the cities of the United Kingdom as these are where the highest concentration of people live, making it an ideal place to advertise a high end product. As we are using posters and billboards they will be placed in high concentration areas such as tube stations and main roads. In the event that we use audio visual adverts as well as print media then these will also be placed in high volume areas. This means they would played before videos on streaming services such as YouTube or skyGo, during intervals on television.

  TV advert 

The advert will be broadcasted early through autumn months so as to prepare for Christmas and holiday sales.  The TV advert will be broadcasted on television channels with a high amount of viewers for instance ITV and channel 4. Both of these channels are very popular within the UK and have millions of viewers each day, this huge audience will help boost the sales of the product significantly. These two channels both have advert intervals where as with the BBC channels there are no adverts. Our advert will not contain any violence, harmful material or offensive imagery so it will comply with Ofcoms (Office of Communications) pre-watershed regulations. Because of this our advert can be displayed during peak hours and throughout the day. Our advert will be broadcasted over 10am- 10pm. We must also comply with ASA (Advertising Standards Agency) and not include any copyrighted materials or misleading content.

Print adverts 

Our print adverts will launch at the beginning of November. The adverts will be in the forms of billboards and bus shelter posters and will be displayed in high density locations. The advert displayed on the print media must also conform to ASA's regulations. The advert cannot include any offensive, violent or harmful imagery, must not contain any copyrighted materials and all information displayed must be truthful.