a) The aim of all adevrtising is to help a business sell more of its product. This is also the aim and objective for huge industry dominating comanies like apple. By using this advert it will hopefully entice and attract more people to purchase their newest Iphone model. This specific adverts aim is to build a larger audience for the Iphone 6.
b) The target audience for this advertising piece is either gender aged from 15-45 and of any ethnicity, disposble income of A,B,C1 and most likely have hobbies that focus on art (photography, painting). The audience for this product mostly covers everybody in the sections of gender and ethnicity, however it has a specific age range of 15-24. I have chosen this range as it covers students, young adult and older adults and these generations are most likely to be interested by the idea of a fantastic camera on a smartphone. The section on disposable income was chosen because the catergories of A,B,C1 outline an individuals ability to spend a large amount of money on a new phone. Iphones are known for being very expensive so it would most likely be demographic A, B that would buy them. Photography Hobbyists would especially be interested by this advert as it directly appeals to there interest in photography.
c) This advertising piece represents a smartphone which isn't all amount how sleek the device is or how great its internals are, its about what it can produce. The images shown in the advert are expertly shot to provide a irresistible quality and attractiveness which is hard to turn away from. This represents how beautiful the smartphone is. The simple tag line of "Shot on iPhone 6" represents the simplicity of the device, it is composed as if Apple is saying that all they need to sell this device is to amazing photographs and a simple tagline.
d) This advertising campaign for Apples iPhone 6 is sending the message that the new iPhone is incredible.
e) The Shot with iPhone 6 advertising campaign used mostly print based media for the campaign as it is the best way to utilise the great photographs. This media ranged from posters to billboards.
f) There is always a large amount of legal and ethical issues with advertising as its is a 99 billion pound industry. The relevant legal issues with this advertising campaigns are minimal as it is a very simple campaign. Copyright infringement may be relevant as Apple used external photographer owned photographs in the campaign. Another legal issue could be defamation as somebody could think they have been effected by the campaign and it has caused damages to this persons reputation. This could also cover if an individual has been monetarily effected by the campaign as in they have sustained damages to there financial state of being.
g) The advertising industry is regulated by a board called ASA (Advertising Standards Authority).The cap code is responsible for dictating what is allowed and what isn't. As this is print media advertisement, it would follow the non-broadcast codes. This code says that there is to be no profanity, harm or offense, violence, alcohol or tobacco.
h) The method that Apple has used in this marketing campaign, is a visual representation of the phones abilities as a smartphone. This method has shown to be increasingly effective over the last couple decades as the younger generation respond better to visuals due to the rise in electronics and the internet.
i) Although the campaign is mostly print media, Apple did release a series of "shot with iPhone 6" youtube videos. These videos demonstrate how the phone utilises its video recording option. These videos a short but they do convey a purpose. These videos are very important to the campaighn as the print media is all photography where as these videos show film making which appeals to an even wider audience of hobbyists and film makers. The use of Youtube as the medium of transport to viewers was a very smart idea due to the accessibility of Youtube around the world.
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